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Apple Watch is cannibalising watch sales

Interesting take on 'low priced' watch sales post-Apple Watch.

The US$375 million of watch sales in June is 14% less than the same period last year, making it the largest decline since the 2008. Watches priced between US$100 and US$150 registered the biggest fall. One reason for the decline, according to the analyst quoted, is the launch of the Apple Watch. 

It's debatable how much any of this is down to the Apple Watch but it's interesting to see a non-tech site make the claim.

Watches by SJX

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The Apple Watch was designed to be hardly used

As the testing went on, it became evident that the key to making the Watch work was speed. An interaction could last only five seconds, 10 at most. They simplified some features and took others out entirely because they just couldn’t be done quickly enough. Lynch and team had to reengineer the Watch’s software twice before it was sufficiently fast.

It's becoming increasingly clear that Apple designed its new watch to be used as little as possible, with information to be glanced at rather than studied. As the piece points out, holding your arm in the air for any length of time is no fun at all.

Figuring out how to send a text was illuminating. Initially the process was a lot like texting on an iPhone: addressee here, message here, confirm message. Tap to send. “It was all very understandable, but using it took way too long,” Lynch says. Also, it hurt. Seriously: Try holding up your arm as if you’re looking at your watch. Now count to 30. It was the opposite of a good user experience. “We didn’t want people walking around and doing that,” Dye says.

The whole article is worth a read even if you only have a passing interest in the Apple Watch.


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Relay FM's new Inquisitive format should be a winner

If you're a fan of Myke Hurley's work then you're already familiar with his Inquisitive podcast. Today's new episode marks a new chapter for it, and if it's anything like it sounds, it's going to be awesome.

'Behind the App' marks a total change for Inquisitive. This series is going to be all about what it takes to build Apps for the iPhone, and how the App Store has totally changed the software industry. But I have lots of idea for other series' that I would like to do, with totally different topics.

I'm all downloaded and ready to go. I'll be firing up Overcast in due course. I suggest you do the same.


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This is what went into making Twitter Video

I've followed Paul's work for a good while now, including the spell where he seemed to be working on a different startup each week. Now he's at Twitter, and he's the guy that designed the new Twitter Video feature.

In this article, I will provide a sneak peek into my design process for Twitter Video. This is not yet another boring sketches and mockups iteration article. Why is that? Because we truly embraced prototyping.

Turns out it took a bit of work.

Paul Stamatiou

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Why every movie you're likely to see looks orange and blue

Ever wondered why movies tend to look orange and blue?

Me neither. Then I read this post that might explain the reason behind it.

What the hell is going on? Well, back in the day, the colors projected on the silver screen depended first on how you shot and developed the actual, physical film, and then whether or not you had somebody go through and painstakingly, expensively apply more colors to every frame.

Now, most movies are shot digitally and it’s a lot easier to go back and rebalance things to achieve whatever affect you want. But someone still needs to actually do it. And if it doesn’t look good, that person gets in trouble.