Tagged with apple watch

Apple Watch is cannibalising watch sales

Interesting take on 'low priced' watch sales post-Apple Watch.

The US$375 million of watch sales in June is 14% less than the same period last year, making it the largest decline since the 2008. Watches priced between US$100 and US$150 registered the biggest fall. One reason for the decline, according to the analyst quoted, is the launch of the Apple Watch. 

It's debatable how much any of this is down to the Apple Watch but it's interesting to see a non-tech site make the claim.

Watches by SJX

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The Apple Watch was designed to be hardly used

As the testing went on, it became evident that the key to making the Watch work was speed. An interaction could last only five seconds, 10 at most. They simplified some features and took others out entirely because they just couldn’t be done quickly enough. Lynch and team had to reengineer the Watch’s software twice before it was sufficiently fast.

It's becoming increasingly clear that Apple designed its new watch to be used as little as possible, with information to be glanced at rather than studied. As the piece points out, holding your arm in the air for any length of time is no fun at all.

Figuring out how to send a text was illuminating. Initially the process was a lot like texting on an iPhone: addressee here, message here, confirm message. Tap to send. “It was all very understandable, but using it took way too long,” Lynch says. Also, it hurt. Seriously: Try holding up your arm as if you’re looking at your watch. Now count to 30. It was the opposite of a good user experience. “We didn’t want people walking around and doing that,” Dye says.

The whole article is worth a read even if you only have a passing interest in the Apple Watch.


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