Apps are being pulled from the iTunes affiliate program

Eli Hodapp for Touch Arcade.

Moments ago, Apple announced that they’re killing the affiliate program, citing the improved discovery offered by the new App Store. (Music, books, movies, and TV remain.) It’s hard to read this in any other way than “We went from seeing a microscopic amount of value in third party editorial to, we now see no value." I genuinely have no idea what TouchArcade is going to do.

Well this sucks. Apple killing the iTunes affiliate program for apps and in-app purchases is the kind of thing where I see now up side for the company. Apple claims that its new App Store editorial stuff will pick up the slack. Unless there's a website I'm missing somewhere, that's just not true. Indy developers should be as cheesed off as writers are, too. App discovery is bad enough as it is without Apple removing the places many go to do exactly that - discover new apps and games.

Hopefully this isn't the end of the world sone are predicting. I'm not convinced.

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